#ChimpWarsUganda

Project Overview

Tourism and conservation conversation amplification in collaboration with Uganda Tourism Board. The campaign used strong wildlife imagery, platform-native content, and coordinated social amplification to build attention around Uganda's chimpanzee experiences and Kibale National Park.

Highlights

• Storytelling: visual narratives centred on Uganda's chimpanzees and natural heritage.
• Amplification: coordinated publishing designed to stimulate sharing and public participation.
• Conversation tracking: monitoring of campaign hashtags and related destination topics.

Momentum

#ChimpWarsUganda and Kibale National Park appeared together among Uganda's trending topics, demonstrating strong discoverability and public interest during the campaign period.